Convertavo Online File Conversion Platform

The client

Convertavo is a free online file toolkit: 27 browser-based tools for converting, compressing and extracting from PDFs, images, audio and video, plus text recognition and QR codes. It launched in 2026 and is built and maintained in Pakistan.

What the product needed to do

• Handle every common file job — PDF, image, OCR, media and QR — without the user installing anything.
• Stay genuinely usable for free, with no watermark on the output and no account for small files.
• Delete uploads automatically, and be able to say exactly when and how.
• Price heavier work fairly without pushing casual users into a subscription.
• Work for an international audience, on a phone as well as a desktop.
• Expose the same conversions to developers over an API.

What we built

A Laravel and Livewire application where every tool shares one upload-and-convert interface, so learning one tool teaches all of them. Conversions are queued rather than run in the request, which keeps the interface responsive and lets heavy jobs finish in the background while the browser polls for the result.

Twenty-seven tools in five groups

• PDF (10 tools) — compress, merge, split, rotate, unlock, and convert to and from Word, Excel, JPG and text. Scanned pages go through text recognition automatically.
• Image — compress, resize, crop, remove backgrounds, and convert between HEIC, PNG, JPG and WebP.
• Text recognition (OCR) — pull editable text out of photos, screenshots and scanned documents in dozens of languages, including straight into a spreadsheet.
• Media — compress video, convert between formats, and extract audio from a video.
• QR codes — generate codes with custom colours, shapes and a logo, or read one from a photo.

AI image detection

The newest tool answers a question that did not exist a few years ago: was this picture generated? It runs two independent checks — one reads the file's own metadata for the labels that Midjourney, DALL·E, Firefly and Stable Diffusion leave behind, and one runs an open-source classifier over the pixels themselves, so it still works when the metadata has been stripped.

The classifier runs on Convertavo's own server, so the image is never handed to an AI company, and it is deleted on the same one-hour timer as everything else. The report gives a verdict, a confidence level and the evidence behind it — and says so plainly when the honest answer is that it cannot tell.

Privacy as a product decision

Every upload is deleted an hour after processing. The deletion runs on a timer rather than on request, so there is no "delete my file" button to hunt for and nothing to remember. Files are never read by a person and never used to train anything, and every transfer runs over HTTPS.

Credits instead of a subscription wall

Rather than locking tools behind a plan, Convertavo prices the work each tool actually does. Compressing an image costs one credit, a PDF-to-Word conversion five, a video twenty. Visitors get a daily allowance with no account at all, a free account raises it, and paid plans — from a few dollars a month up to a one-off lifetime pack — add credits, larger files and priority processing. Every tool, including the newest, works on the free tier, and the file a free user downloads is byte-for-byte the file a paying customer gets.

A REST API on the same engine

The same 27 tools are available to developers over a versioned JSON API: one bearer key in a header, one upload, and a status URL to poll — three calls from file to result, with no SDK to install. Keys are stored only as a hash, conversions run through the same queue as the website, and the API draws on the same credit balance so there is nothing separate to buy.

Built for an international audience

The interface ships in twelve languages, including right-to-left Urdu and Arabic, and every tool is designed for touch first so converting a file on a phone is not an afterthought. The result is a product that works the same way on a desktop at work and on a phone in a queue.